Choosing the Right Logo for Your Truck

“If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead,” said Jamie Turner for 60 Second Marketer.

Modern entrepreneurialism is centered on “being mobile.” Whether you’ve got a small company that uses rental trucks or a large shipping conglomerate, your logo will do your marketing for you. Make sure it’s a good one.

Why Be Mobile?

Brand recognition is what drives business to your company. But how does one suddenly declare a place in the crowded market? A low cost, high visibility marketing move is to create a company logo that will be the face of your brand.

For as little as $300 you can have a logo designed for you by professionals. This flexible advertising strategy can be something as small as a magnetic sign or as large as a full car wrap. Determine how much you’re committing to the vehicle advertising and dive in. Most companies that offer rental trucks allow your person marketing in the form of these signs.

Picking the Right Logo

There’s no right or wrong way when you’re designing a logo for your rental trucks. It’s all about your company goals. If you’re a company known for your flexibility, a magnetic car sign is the way to go. Though it’s not as professional as vinyl logos, it’s easily maneuverable, inexpensive and it gets the job done.

If you hire a professional graphic designer, they’re going to suggest you get a vinyl graphic done. This semi-permanent solution to your professional problem will last for up to eight years.

There’s nothing quite as attention grabbing as a custom vehicle wrap. This “out there” direction for your advertising is more pricey. It can cost up to $3,000, but no one is likely to forget the bright orange wrapped car they saw sitting on the side of their street.

Be the go-getter. Take the risks the others won’t make.

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